What do people like at panda express? Yes, of course, the answer is Panda Express Orange Chicken, the Panda Express that is popular all over the country.
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The Sweet and Spicy Allure of Chinese Food
Do Americans enjoy Chinese cuisine? It's not as simple an answer as you may expect.
Which flavor notes in food do we Americans find most appealing? Are we ready to accept the gastronomy of other cultures?
We'll examine these issues and more, delving into the appeal of American Chinese food and Panda Express's worldwide growth.
What do people like at panda express? Yes, of course, the answer is Panda Express Orange Chicken, the Panda Express that is popular all over the country. There is no doubt about that. Only the Orange Chicken of Panda Express can reach 30% of the turnover.
But if we talk about it now, do we Americans like Chinese food? There are so many answers. Of course, our observation points are not in one dimension.
Let's talk about McDonald's and KFC in China first. Do the Chinese in China like them? The answer, of course, is yes. Let's analyze why?
Speaking of food culture, I can think of Chinese and Japanese food in Asia, Italian and French food in Europe, and Spanish food. After all, Spain also has delicious local dishes. But what do we have in America? McDonald's and KFC. The reason why our McDonald's and KFC are popular is, of course, related to the American culture we export.
Dollars, oil, stocks—these are the American culture that we highly admire all over the world. According to custom, when Chinese people eat McDonald's, they eat American culture.
This is an open country, open to the outside world, a miniature of a diversified culture. But if you ask the Chinese, is McDonald's delicious? Not necessarily.
Localization Improvement
We all know the taste of McDonald's in America. After all, we eat every day. But is the taste of McDonald's in China the same as that of America? Of course, some people will say that the success of McDonald's is the product of industrialization. Assembly line operation is a taste all over the world.
But have you ever been to China and eat McDonald's? This is the first question. My answer is that only, after all, our McDonald's has been able to gain a foothold in China because of its local taste.
American Cultural Export
Have you ever researched the patronage of Chinese McDonald's outlets serving hamburgers and chips? We transmit American culture, as I mentioned before. Naturally, those who are able to accept this must be more mature intellectuals or open-minded individuals.
What I can tell you is that McDonald's patrons in China are primarily middle-class Chinese women in their 20s to 40s who have kids. Very few McDonald's restaurants have any senior citizens in them. The main explanation is because Chinese people do not consider McDonald's to be dinner.
It's interesting because at McDonald's, I have seen older people with their kids. The old are joined by those who do not consume hamburgers, but the children do.
Delivery Speed
In China, McDonald's french fries and hamburgers are highly competitive. I mentioned speed, which has multiple manifestations. One is McDonald's speed time.
You can review McDonald's management if you're interested; they have to include each guest's average meal time in their management. The average meal duration for each visitor might be lowered during peak hours in order to accommodate more people and increase revenue. The shelf life comes in second.
As everyone knows, preparing Chinese food requires a lot of work and processes, and each step is crucial. Envision this scenario: a Chinese customer buys takeout, and it takes at least half an hour to arrive. Discuss the quality of the cuisine.
But hamburgers are different; you can eat them as long as you take them and reheat them in your house or place of business using a microwave oven. food quality? They didn't give a damn about the food's quality when they ordered takeaway.
For Another Taste
Modify your preferences. Naturally, Chinese people exclusively eat Chinese food every day and have three meals a day. It's time to occasionally change McDonald's flavor.
No matter how much it advances, I believe McDonald's will never be able to fully replace Chinese food habits. The main reason for this is how successfully American culture has been exported. The Japanese, what about them? Similarly, during the Meiji Restoration, the Japanese started to adopt western culture.
However, eating customs are more traditional in Japan. In Asia, I had the same feelings. and curry from India. One may say that Asian cuisine culture is really successful. Our American cultural exports are likewise quite successful at the same time.
Okay, let's go back to the start. Do Americans enjoy Chinese cuisine?
The response is identical to that of McDonald's in China. It remains unchanged. For once, let's eat some Chinese food. It's only a curiosity. It differs from conversing. It's similar to altering your attitude.
Still, there's no denying that Chinese food is decent. Why is it possible for Panda Express to open so many locations in the US? Chinese food culture promotion, modern management, assembly-line operations, and improved localization. These are all of Panda Express's success factors.
Have you discovered anything? Does Chinese food at Panda Express differ from that of Chinatown? Whereas Panda Express caters to Americans, a Chinese restaurant in Chinatown serves Asian customers.
The Sweet and Spicy Allure of American Chinese Cuisine: Panda Express's Global Expansion
What flavor do we Americans like? I'm just saying the common phenomenon, of course, is sour, sweet, and a little spicy. You can find that the entrees offered by Panda Express are full of this flavor.
There's another manifestation that I don't know if you've noticed. The people lining up in front of Panda Express are all Americans. You rarely see Chinese people.
Even if there are Chinese people, you listen to them and speak Chinese. It's a trip to the United States, landing in the United States for a short time, and having a Chinese meal at Panda Express.
What's more interesting is that in 2021, there will be no Panda Express in China. However, I heard that there are Panda Express in the United Arab Emirates and South Korea in Asia. So now we talk about eating Chinese food in Panda Express, which is not accurate at all.
It should be said that we should go to Panda Express to eat American Chinese dishes. I'm not belittling Panda Express. That's what makes Panda Express successful. Panda Express has more than 2,000 branches in the United States alone.
Have you seen Japanese restaurants, Indian restaurants, or Italian restaurants on such a large scale? No. Have you ever seen a restaurant with an annual turnover of more than $10 billion? There are a few, even our local catering chains. Of course, McDonald's must be over $10 billion. The management concept of Panda Express is very good.
Conclusion
What do people like at Panda Express? On this issue, I suggest not asking the Chinese students or Chinese colleagues around you.
They eat authentic Chinese food, or they cook Chinese food at home. Look at the long line in the front row of each Panda Express. It's known. It must be very suitable for our American taste.
Finally, what is the signature dish of Panda Express? Orange Chicken in Panda Express. Of course, Kung Pao Chicken, Grilled Teriyaki Chicken, and Broccoli Beef are also good.
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